Meta Campaign Launcher

First-run wizard that takes you from zero to a launched, continuously-optimized Meta (Facebook/Instagram) ad account. Chains the specialist skills with a confirmation gate between every phase: perfect tracking (Pixel + Conversions API, no Hyros required) → strategy → custom audiences → campaigns + ad sets → creative → launch → recurring optimization. Everything builds PAUSED; nothing spends until you approve. Resumable via .metadata.json.

Set up perfect Meta ads conversion tracking from scratch, covering the browser Pixel, client standard events, the server-side Conversions API (CAPI), and the custom conversions Meta optimizes toward, with event deduplication so Pixel and CAPI never double-count. Interview-driven (BYO Pixel/Dataset ID, CAPI token, ad account, Page, domain). Hyros is optional, never assumed.

Generate Instagram/Meta feed ad creatives (600x600 and 1080x1350 PNGs) in the locked Lead Gen Jay Meta Ads design style. Locked template library (HandDrawnAd, EditorialAd, StrikeAd, FaceOffAd, FaceOffStampAd, DuelAd, RepetitionAd, TerminalAd, StepListAd, ScreenshotAd) with cream/navy variants. New ads are a one-line component call, with no new files per ad.

Execute Meta ads optimization on a recurring cadence: scope entities (ABO/CBO aware), classify risk, kill losers and scale winners with tiered approval gates, log every change, verify post-change, and grade effectiveness over time. Judges winners on your conversion source (Meta CAPI by default; Hyros optional).

Lead Gen Jay brand illustration style system, built on flat SVG with floating UI elements, 30 brand logos, shared component library, Framer Motion animations, and consistent design tokens.

Generate brand-consistent images using fal.ai FLUX.1. Prompt templates for hero images, feature graphics, testimonial photos, and marketing visuals.

Configure Google tracking (GTM, GA4, tag scanning) and the full tracking infrastructure for Lead Gen Jay pages.

Add Hyros conversion tracking to opt-in forms, checkout pages, and landing pages. Server-side lead tracking via API, client-side checkout intent, and Whop purchase integration.

Systematic conversion audits with scoring and prioritized recommendations. Identify conversion blockers, CTA weaknesses, copy issues, and mobile problems.

Business-focused motion graphics for landing pages. Combines Lottie animations, Framer Motion components, and Remotion video generation for conversion-focused micro-interactions.